Yanbu District in Nanhai City, Guangdong Province, eastern, located in the Pearl River Delta, adjacent to Guangzhou, an area of 26 square kilometers, with resident population of 70000 people, non native population of over 10 million people, under the jurisdiction of seven village committees and a District office. In 2001, the region’s total economic income of 8.251 billion yuan, industrial output value of 5.5 billion, deposits in the amount of 4.211 billion yuan of society, farmers per capita income of 7445 yuan. In recent years, the region’s economic sustainable, steady and healthy development of fruits of the spirit of the text building, was named “2000 overall strength of the economy in rural areas of Guangdong strong town.” Is a national health town, Guangdong Province, an advanced sports town, the Guangdong Provincial Health Town, Foshan City, civilized town, the hometown of Chinese folk art, model town, Nanhai city, civilization, this year has also achieved the provincial health village is the village.
Yanbu underwear industry from the late 70s, after 20 years of development, Yanbu and international underwear brands in the business cooperation in the process of accumulated rich production experience and strong technical force and have to create their own brand transformation, to establish purple Landry, the U.S. thinking, according to Manni, Olivia Shannon, Diana, according to the Ni and many other lingerie brands, product coverage throughout the country, exported to Europe, America, Southeast Asia, Hong Kong and Macao and other countries and regions China’s 15 leading consumer brands have seven Yanbu, Yanbu underwear industry as a new economic growth point is moving toward large scale, intensive production, and quickly developed into a pillar industry.
At present, there are underwear Yanbu more than 300 production enterprises, with all kinds of advanced sewing machines, nearly more than 20,000 units, employing nearly 4 million people, an annual output of 100 million underwear set output value of nearly 30 million, accounting for the region of industrial 54% of output value, sales income of 3.0 billion, accounting for 35% of the region’s sales. Since 1997, the Government proposed to build the town’s economy underwear professional development ideas, defining priorities and support the underwear industry development strategy. First, starting from the policy guidance on the use of “government take the stage for enterprises,” in the form of implementation of the “Rotary big great loss” strategy, and actively support leading enterprises, combined with the actual development of relevant incentive measures and provisions to encourage businesses to create brand and strive to nurture the underwear industry, as a reasonable structure, high tech, competitive ability, the size of the pillar industries have obvious advantages.
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